From Hustle to High Tables: How Moez  Found His Niche and Revolutionized the Steakhouse Scene at Vida NYC

A Vision Built from the Ground Up

Before MoezMoney became the name behind New York’s most buzzworthy steakhouse nights, he was just another face grinding through the city’s creative maze. Music, Real estate, Nightlife, Pizzeria, Hookah bars, Gym, marketing agency, Restaurant Management, He tried it all. And yet, nothing felt like it truly fit.

“I always had the energy, the drive. But I needed the right outlet—something I could actually mold into my own,” Moez recalls.

“I always had the energy, the drive. But I needed the right outlet—something I could actually mold into my own,” Moez recalls.

Vida Steakhouse: The Canvas for a Cultural Shift

Nestled in the heart of Astoria, Vida Steakhouse NYC was already known for its premium steaks and sleek design. But Moez saw more. He saw a space with potential to become not just a place to eat—but a place to be seen.

“I didn’t want to just promote a venue,” he says. “I wanted to build a whole EXPERIENCE.”

And he did. Through his Cities Famous Hospitality  brand, MoezMoney reimagined the steakhouse experience—merging high-end cuisine with curated nightlife energy.

More Than Dinner—It’s a Lifestyle

With Moez at the helm, Vida fine dinning quickly evolved into exclusive moments blending celebrity appearances, music, luxury fashion, and Instagram-worthy aesthetics.

“No one was doing it like Moez,” says NYC influencer @kenstarrrz. “It’s like dinner meets the Met Gala. You never know who’s walking through those doors.”

From industry mixers and launch parties to private gatherings and themed dinners, every night is layered with intentional storytelling and cultural edge.

The Food Still Reigns Supreme

Don’t get it twisted—this is still a steakhouse first.

Vida’s signature Prime steaks, prime seafood, and bespoke cocktails are still center stage, served under ambient lighting with five-star service. But now, they come with a crowd that feels as elevated as the menu.

“You come to Vida to try a Restaurant . You come back because of the food, service & experience .”

— @chefkobevidanyc, Executive Chef at Vida

What’s Next for MoezMoney?

With NYC as his proving ground, Moez is now expanding his formula he just wouldn’t announce yet. 

“This wasn’t an overnight win,” he says. “It was years of not fitting in—until I realized I wasn’t supposed to. I was meant to create something new.”